Growers in the Mackay region can choose who markets their GEI (grower economic interest) sugar—but what should you take into consideration when making your choice?

The short answer is that you should choose the GEI marketer that you believe will give you the best price for your cane.

The price you receive for your cane is made up of a number of components, including costs and revenues—such as regional premiums and storage and handling costs.

The pricing and foreign currency exchange (forex) decisions of your GEI marketer will make up the overwhelming majority of the final pool price. Here’s an example:

  Marketer A Marketer B Marketer C
Pool price          443          416          400
Premiums            15            10            11
Loyalty bonus              0              0              1
Costs          (16)          (12)          (14)
Bottom line return to grower        $442        $414        $398

In the above example, a grower may be persuaded to choose Marketer B because its costs are the lowest, or they may be persuaded to choose marketer C because it offers a loyalty bonus (which amounts to 0.25% of the total return). However, Marketer A provides a better overall return.

This doesn’t mean costs are irrelevant. Every cost your marketer incurs is paid by you through per-tonne shared pool costs or marketing fees, so you’d like to think your marketer works hard to keep its costs low, to maximise returns to growers. Marketers ‘passing on savings’ because they’re income-tax exempt isn’t much help to you if their costs are still substantially higher than those of marketers that don’t have the same tax status.

FIND OUT MORE

Contact QCS Grower Services Officer Arthur Douglas on 0447 534 791 or via .

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If QCS is the marketer for all or some of your GEI sugar and you would like to forward price online, please contact us  to arrange access to the Pricing Portal.

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